Beyond the Bale: Shearing | Worms | Guardian dogs | Marketing
Autumn 2025
Beyond the Bale provides you with the latest information from AWI, the research and development (R&D) and marketing organisation for the Australian wool industry.
This edition includes an update from AWI CEO John Roberts about the development of AWI’s new three-year Strategic Plan and an overview of the fundamental strengths of wool-growing enterprises.
A new Wool Harvesting Engagement Checklist for woolgrowers and shearing contractors is now available – woolgrowers will receive the checklist with their hard copy edition of Beyond the Bale.
Also available is the latest In the Shops brochure that previews a selection of quality wool products available from Australian brands this autumn/winter season.

Access all the articles in the Autumn 2025 edition of Beyond the Bale
or download a PDF version of the magazine
ON FARM HIGHLIGHTS

Shearing rams – what to consider before, during and after shearing
In this Q&A with Kojonup-based veterinarian Dr Michylla Seal, learn about the time needed off feed and water, applying sedation, post shearing care, time before joining, and more...
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How to prepare low worm-risk paddocks for effective worm control
Preparing low worm-risk paddocks is an important and relatively easy way to prevent your sheep from becoming heavily infected with worms. Learn about this key strategy here.
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Guardian dogs help protect the flock from predators at Glenorie
The Crook-King family at Morven in Queensland has been successfully using guardian dogs as part of a multi-pronged strategy to reduce predator attacks on its flock.
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OFF FARM HIGHLIGHTS

Wear Wool, Not Waste eco marketing campaign success
Woolmark’s latest eco marketing campaign has wrapped up with more than 68 million views of the campaign film – and surveyed consumers said it was very impactful.
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Woolmark marketing campaign in China involved 4,800+ brands
Woolmark’s autumn/winter joint marketing campaign with China’s largest e-commerce platform helped leading brands increase the sales of their wool products.
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Saks in USA increased wool sales by 124% during Woolmark campaign
A recent joint marketing campaign with premier e-commerce platform for luxury fashion Saks resulted in a 124% increase in wool purchases during the campaign period.
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MARKET INTELLIGENCE

Use the National Wool Declaration (NWD) to attract the highest price
All woolgrowers, regardless of their mulesing status and wool type, should ensure that their wool is accompanied by an NWD because it helps earn Premiums and/or avoid Discounts.
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Market intelligence report: wool production by volume and micron
In this report we look at where changes in the production volumes of Australian wool are most pronounced, and also examine the export destinations of Australian wool.
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Australian Wool Innovation
Level 3, 24 York Street, Sydney NSW 2000
GPO Box 4177, Sydney NSW 2001
t +61 2 8295 3100 f +61 2 8295 4100
www.wool.com
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